Terms of Reference (ToR) for Agri Value-chain Specialist for Smallholder Farmer Digital Adoption

SenzAgro Solutions is revolutionizing agriculture in Sri Lanka with its cutting-edge platform, SenzAgro Connect. To accelerate digital adoption among smallholder farmers, we are looking for an Agri Value-chain Specialist. This role is crucial in driving the success of our platform, which aims to onboard 13,500 farmers and integrate 1,000 agribusiness SMEs by 2028. The specialist will assess digital literacy, address user challenges, and develop strategies to increase engagement and transactions on the platform, ensuring that our digital ecosystem thrives. Key responsibilities include conducting assessments, crafting engagement strategies, and delivering progress reports to measure success.